Amish Tripathi

The three books collectively comprise the Shiva Trilogy. THE IMMORTALS OF MEHULA was a surprise bestseller, breaking into the top seller charts within a week of its launch. The Shiva Trilogy has become the fastest selling book series in the history of Indian publishing, with 1. 7 million copies in print and over Rs 40 crores in sales. Forbes, India has ranked him 85 in the 2012 Celebrity 100 list. Before being an author is journey was very different. Amish tripathi had completed is MBA from IIM-Calcutta. He worked for 14 years in the financial services industry, in companies such as Standard Chartered, DBS Bank and IDBI Federal Life Insurance, before starting his writing career. He never wanted to be a writer which is very hard to believe. The Banker turned author of popular Shiva trilogy recently won a millon dollar for her books. The Immortals of Meluha and The Secret of the Nagas, the first two novels by Tripathi, have been commercial successes. Amish's books have sold a million copies in the span of two years with a gross retail sale of Rs 22 crores. The third installment, titled The Oath of the Vayuputras, was released on 27 February 2013. With The Oath of Vayuputras selling more than 400,000 copies even before its release, the trilogy has become a success. The Shiva Trilogy has become the fastest selling book series in the history of Indian publishing, with 1. 7 million copies in print and over Rs 40 crores in sales. In the Indian market where large sales volumes of books are rare, Tripathi's books have been enormously successful. Tripathi's marketing skills and strategies have been widely credited for the success of his novels. Tripathi himself says: â€Å"It’s a fallacy to think that a good book sells itself. I can give you a long list of books that I think should have been bestsellers but nobody’s heard of them. My management background along with marketing experience helped me devise effective strategies for promoting my book. Weeks before The Immortals of Meluha hit the bookshops, Tripathi printed sample copies of the first chapter and persuaded bookshops and chains to give them away free to anyone who approached the cash counter, creating a buzz. It was an unprecedented move and gave the book very high visibility considering that at that time, Tripathi was an unknown author. He also made presentations to big retail chains, visited smaller retailers, met local distributors and regularly sent email updates to various stakeholders. Tripathi targeted social media websites for promoting his debut novel, and made a trailer film with a background score reportedly by Taufiq Qureshi and uploaded it on YouTube. For promotion of his second book, Tripathi created video trailers and screened them at multiplexes. These trailers were of similar quality as movie trailers, complete with visual effects. They were released with the Shahrukh Khan starrer Ra. One. Tripathi believed that this would â€Å"work as the audience that visits theatres is the same that reads my books. Three other trailers were released on YouTube. In 2013, a music album called Vayuputras, an original soundtrack based on The Oath of the Vayuputras, the final book of the Shiva Trilogy, was released. The album had songs by artists like Sonu Nigam, Taufiq Qureshi, Palash Sen, Bickram Ghosh amongst others working on this. This was the first time ever that an original soundtrack has been made for a book series. It was not just his writing skills but the marketing skills & techniques which made him a successful person.

Changes in Criminal Justice Research Paper Example | Topics and Well Written Essays - 750 words

Changes in Criminal Justice - Research Paper Example Biometrics is used to help identify criminals using specific personally identifiable characteristics. A biometric system recognizes distinct physical or behavioral traits of an individual. Such aspects include fingerprints, retinal scans, facial features, and voice prints (Pankanti et al 2000). Although the use of biometrics revolutionized the justice system, several flaws still exist that limit its effectiveness. Unfortunately, the accuracy of biometric measuring systems is not perfect and leaves a large room for error. In addition, biometric information can only help catch a criminal if his biometric measures are recorded in a database. As of right now, only certain people are recorded in such databases such as former criminals and government employees (Jain et al 2004). In order to decrease crime, the future might show the increased input of individuals into databases. For example, biometric information may be recorded at birth. In addition, there will mostly likely be a greater v ariety and more widespread use of biometric systems (Jain et al 2004). While biometrics currently helps catch criminals, its usage will mostly grow in the future due to technological advances. Another aspect of criminal justice likely to advantageous change in the future is cybercrime protection. ... As the Internet continues to become more prevalent in society, it will become increasing important to protect information passed via the Internet. Therefore, the future will most likely see increased security measures in order to block cyber criminals. The use of nanotechnology will increase the criminals’ ability to steal information using nanobots or computer robots to record information. This will require advanced firewalls to block (Finnie et al 2010). An important aspect of crime protection in the future will surround computer and Internet crimes. Arguably, the most significant change in the criminal justice system likely to place within the next fifty years is a shift in the penal system. The modern prison began in the 1970s and, although, they are theoretically referred to as correctional institutions, a more appropriate name would be violent or convict prisons. The period grew from disaffection with the concept of rehabilitation, an increase in the racialization of pri son, and strict legislation in response to the increase in recreation drug use (Haney & Zimbardo 1998). An increase in the availability and subsequent fear of drugs sparked the nation’s War on Drugs, Determinate Mandatory Law, and Truth in Sentencing. A predetermined amount of prison time distinct to each crime increases the number of inmates. In relation to drugs, the strict law increases the number of inmates locked up for relatively petty offenses such as possession of an illegal substance because a sentence cannot be reduce due to good behavior and, one has to serve at least 85% of the sentence. This increase in strict legislation has induced a rapid growth in prison population. This has resulted in overcrowded prisons, and the constant need for more prison spaces.

Why did the Oslo Peace Process fail Dissertation

Why did the Oslo Peace Process fail - Dissertation Example It marked the initial face-to-face agreement between Israel and the Palestine Liberation Organization (PLO). The activities surrounding the agreement arose from the Madrid Conference of 1991, carried out in Oslo, Norway, supported by the Fafo institute and cleared on the 20th of August 1993 (Brown, 2003). The Accords were then officially set to writing and signed during a public ceremony in Washington, D.C on the 13th of September 1993 before Yasser Arafat (PLO Chairman), Prime Minister of Israel Yitzhak Rabin, and President Bill Clinton of the United States of America (Brown, 2003). The documents were also supported and signed by other official signatories, including Mahmoud Abbas for the PLO, Shimon Peres, foreign minister for Israel, the US Secretary of State Warren Christopher for the US as well as Andrei Kozyrev, the foreign minister for Russia (Brown, 2003). The Accord supported the establishment of a Palestinian interim self-government, including the Palestinian National Autho rity (PNA). This PNA was set to bear responsibility for the management of the territory within its control (Brown, 2003). The Accords also supported the withdrawal of the Israel Defense Forces (IDF) from various regions of the contentious Gaza Strip and the West Bank. It was expected that the arrangement would cover a five-year interim period where later a more permanent arrangement would be established, especially on issues like Jerusalem, Palestine refugees, Israeli settlements, and borders (Weinburger, 2007). This Oslo I was followed by Oslo II. In both accords, no independence was anticipated for Palestine. In general, the agreement emphasized the withdrawal of Israel personnel from different areas of the Gaza Strip as well as the West Bank. It also supported the right of Palestine for self-governance in these regions through the establishment of the Palestinian Interim Self-Government Authority (Weinburger, 2007). The term of the Palestine was set to last for five years, at whi ch time, more permanent arrangements would have been established for the two territories. Major problems, including the issue of Jerusalem, Palestinian refugees, as well as security and border issues were to be managed in other negotiations and arrangements (Weinburger, 2007). Israel was ready to grant an interim self-rule to Palestine in stages. Aside from the principles, the two groups put into writing the Letters of Mutual Recognition, as the Israeli government supported the PLO to be the legal representative of the Palestinians and the PLO also supported the right declared by Israel to exist (McMahon, 2009). The agreement also rejected and condemned terrorism, violence, and activities set to destroy Israel. The goal of the Israel-Palestine talks was to secure a Palestine Interim Self-Government Authority, for the people of the Palestine region in the West Bank as well as the Gaza strip, during the transitional 5-year period (McMahon, 2009). Before Palestinians could manage thems elves based on democratic principles, general elections were set for the Council. The coverage of the Palestinian Council was the West Bank and the Gaza Strip. Exempt were issues which would be managed during the permanent negotiations (McMahon, 2009). The two parties perceived West Bank and Gaza to be single territorial units. The five-year transition period would be seen with Israel withdrawing from the Gaza Strip and the Jericho area. Permanent status talks started soon enough between these territories (Quandt, 2001). A transfer of authority was also set between the Israel Defense Forces to the Palestinians on matters relating to education, culture, health, social welfare, taxation, and tourism. The Council would

IDS policy Essay Example | Topics and Well Written Essays - 500 words

IDS policy - Essay Example Also, there are different evils associated to these network structures. For instance, personal information theft, business information hacking and virus attacks are the contemporary issues businesses are facing nowadays in the network communication and data transfer areas (Frederick, 2002). Furthermore, because of the increasing amount of intrusions the local networks and Internet have turned out to be uncertain, therefore, businesses more and more applying a variety of systems that monitor information technology security breaches (Sans, 2009). Network intrusion as its name represents, attempts to recognize attempted or applied intrusions into network and to carry out proper actions for the intrusions. Intrusion detection includes an extensive collection of methods that differ on several axes. A few of these axes comprise: (Silberschatz, Galvin, & Gagne, 2004) The types of input inspected to identify intrusive action. These could comprise user shell commands, process system calls, as well as network packet headers or contents. Several types of intrusions might be identified only by correlating information from various such sources. The variety of action capabilities. Basic and straightforward types of actions consist of changing an administrator of the possible intrusion or in some way halting the potentially intrusive action, for instance, killing a course of action engaged in actually intrusive activity. In a complicated type of action, a system might clearly redirect an intruder’s action to a trap. A false resource exposed to the attacker with the aim of observing and gaining information about the attack; to the attacker, the resource appears real. These levels of freedom in the design of space for detecting intrusions in systems have brought an extensive variety of solutions acknowledged as intrusions detection systems (IDS) (Silberschatz, Galvin, & Gagne, 2004). Gem Infosys desires to protect

Business Culture of Albania and Italy Essay Example | Topics and Well Written Essays - 1500 words

Business Culture of Albania and Italy - Essay Example The researcher states that language is regarded as an important part of business dealings as communication is the backbone of successful business negotiations. In case of Albania, it has been found that most government officials speak English, but the same thing cannot be said about people employed in the private sector. Use of interpreters or translators is a commonplace business practice. In case of Italy, English is also the most commonly spoken foreign language. In Italy, use of body language is as important as hand gestures and personal contacts are as dominant as speech. Avoiding excessive use of body language may be considered as an unfriendly attitude, which can, therefore, harm the business. This practice is not found in Albania. Given the difference in the official language of the two countries, need for translators will be inevitable to carry business if English is not spoken. In this case, it can be stated that misinterpretations of non-verbal gestures like, hand gestures , may act as severe intercultural communication barrier between Italy and Albania as Italians tend to use more such gestures. It has been observed that time is not considered to be an important parameter in case of Albania, but is quite important for Italy. Punctuality has been regarded as an important parameter in inter-cultural business. This is because punctuality has the notable influence on the social behavior. It is noticed that Italians expect a formal explanation if there is any delay in the business meeting and such a habit is condemnable. However, the social attitude of people in Albania makes punctuality an obsolete requirement. So, in case of business dealings between companies of these countries, it is important for the Albanians to be more particular about the time factor. Â  

Rise of fascism and communism Essay Example | Topics and Well Written Essays - 1000 words

Rise of fascism and communism - Essay Example In many different ways, fascism and communism possessed quite a number of contradicting principles, but at long last they became authoritative political frameworks that were controlled by one person in charge (Merriman, 2010, Pg. 56). Communism was concerned with ensuring that there is equality in the economy, fascism is concerned with the magnificence of the nation and the power that depicted through conquest and violent behavior. Both political systems begun from Europe and gradually but steadily became popular during the early times of the 20th century. The countries that witnessed fascism were: Italy during the reign of Mussolini, Germany under the leadership of Hitler, Hungary between the years 1944 – 1945, Spain under the leadership of Franco and Romania between the year 1940 -1941 under the leadership of the Iron Guard. The start of this century witnessed a different form of the political environment in the nations of the West. The past century, the 19th century, had wi tnessed the industrial uprising substitute farming. This change was accompanied by dynamic changes in political, social, and shifts in the demography. People who were concentrated in rural areas seriously busy with agriculture whereby they grew crops and reared animals changed their lifestyles and migrated to urban centers and towns. In the urban centers, they got employment in the industries and factories. The industrial movement generated a lot of capital and consequently propagated cultural alienation and divisions among community members in regard to wealth. Some of the revolutions aiming at better living standards and improved working environments were witnessed in many countries. Many of these revolutions were initiated by leaders who pursued deep-seated visions on what the community should be (Merriman, John M, 2010, Pg. 45). In the year 1930, when fascism and communism arose in the Western countries, and the spreading out of the empires of Italy and Germany and the extension of the empire of Japan in Asia show the United States of America shift from isolationism policy to support local partners and protect democracy. The United States of America openly got involved in World War 2 immediately after Japan attacked the harbor of Pearl. The fascism of Europe, which started when Germany turned to Hitler who was an extremist, turned to be more powerful in the 1930s under the leadership of Benito Mussolini. Mussolini had the capability and ability to unite the country with a vision of gaining their territories they had lost. Communism had commenced rising during the time of Joseph Stalin when he succeeded the Soviet Communist. In the year 1939, under the governance of Joseph Stalin, the union of Soviet and Germany signed a deal of aggression. From this time, Germany did not fear of fighting. Communism and fascism were portrayed as a system of governance that was posing threats to democracy. Later on, Italy, Germany collaborated with Japan to form an alliance (Merriman, 2010, Pg. 63). Their empire was greatly expanded by the year 1941. Germany had attacked Poland and the same time Italy conquered Sudan, Egypt and the entire North of Africa. Japan succeeded in her conquest and expanded its territory into China. This revolution did not only create threats to democracy but also countries like Holland, United States of America, France and Britain were also threatened. At this particular point, the involvement of the United States

Marketing Financial Services Assignment Example | Topics and Well Written Essays - 2500 words

Marketing Financial Services - Assignment Example Al, 1995). Marketing of the financial service is quite a recent phenomenon even in developed nations of the world. The financial services industry plays a vital role in safeguarding the prospects of economic development around the globe (Ennew & Waite, 2006). The banking sector is increasingly faced with issue of service quality. Since it is quite difficult to differentiate between money and the financial services, banks are therefore continually working to enhance the service quality so that the competitive edge can be maintained. However, the most critical factor associated with improvement of service quality is determination of the service quality characteristics that are considered as important by consumers. It also becomes important to consider the elements of the service quality that are important for different group of consumers (Stafford, 1996). It has been found that the service has increased worldwide significantly in general terms. However, the financial services have expe rienced a less encouraging future. The reason behind this has been the market saturation that has led to search for the growth opportunities. To enhance the growth opportunities two approaches seem to be viable. ... The most important thing to be considered is that M&S lends the consumers’ savings to other M&S customers in the UK. The money is lent in the form of personal loans or through M&S Credit Card (Marks and Spencer, n.d.). It was in the year 2004, when M&S Money became part of the HSBC Group; however it continued to operate under M&S Money brand. The company has around 1500 employees. It is headquartered at Chester where the group actively supports its local community. It endeavors to focus its effort both voluntarily and financially on schools and charities. The company has wide range of products catering to wider group of people all around the globe. The insurance products of the company have won many awards. Other products include loans and saving products. Its mission is to cater to the needs of various groups of people by providing them financial solutions that are both simple and underpinned by the core values of Marks and Spencer which are quality, value, innovation, servic e and trust. The company’s most attractive product has been the credit card which allows the customers to shop for 15 months with no interest to pay. Travel money is another product of M&S where 0% commission is levied on foreign currency and on foreign travelers’ cheque. Loans such as personal loans and car buying loans are also few of the other products of the company. SWOT Analysis The company is the best loan provider in the UK and provides several other products. It is the top choice of most of the customers in the country (Docstoc, 2010). M&S Money has received various awards. Recently in the year 2011, the company received award for the best travel insurance providers and the best pet insurance provider. It also received Defaqto 5 Star Rating in