PSY 101 Introduction to Psychology Assignment Example | Topics and Well Written Essays - 500 words

PSY 101 Introduction to Psychology - Assignment Example The humanistic theories are also discussed in the chapter (Ellen et al.: slides 16-18), and these theories are presented as more humanistic than Freud’s theories. In this case, Abraham Maslow’s hierarchy of needs is outlined. The chapter analysis that under these theories, although parents set up conditions for their children, there is a person centered therapy where people are taught to live by their own values. Moreover, the chapter discusses trait theories (Ellen et al.: slides 19-23) and the way they explain personality and differences among people with regard to personal characteristics that consider situations. It explores some ideas proposed by early trait theorists. The chapter concludes the topic by listing five factors that were considered by trait theorists as most significant in personality. The chapter also discusses cognitive theories (Ellen et al.: slides 24-27) where the situation trait debate is analyzed. The components of Bandura’s reciprocal determinism model are discussed, in addition to the locus of control and what it contributes to personality. Lastly (slides 28-38), the nature, nurture and personality are discussed and the way personality differs across culture. The chapter concludes by discussing personality assessment methods, the rating scales and tests. In this light, chapter eleven highlights the projection of the result’s insight to personality. Chapter twelve discusses psychological disorders including anxiety disorders, mood disorders, schizophrenia, and other psychological disorders. The chapter starts by defining psychological disorder (Ellen et al.: slide 2-8) as mental processes or behavioral pattern that leads to emotional distress and finally impairs the mental functioning of an individual. The criteria to be used to determine abnormal behavior are discussed with the inclusion of DSM-IV-TR, which is used by clinicians. The ways of preventing psychological disorders and the theoretical approaches used to explain

The Net Domestic Products (NDP) Equals The Gross Dmestic Product (GDP) Essay Example for Free

The Net Domestic Products (NDP) Equals The Gross Dmestic Product (GDP) Essay The net domestic product (NDP) equals the gross domestic product (GDP) minus depreciation on a countrys capital goods. Net domestic product accounts for capital that has been consumed over the year in the form of housing, vehicle, or machinery deterioration. The depreciation accounted for is often referred to as capital consumption allowance and represents the amount of capital that would be needed to replace those depreciated assets. If the country is not able to replace the capital stock lost through depreciation, then GDP will fall. In addition, a growing gap between GDP and NDP indicates increasing obsolescence of capital goods, while a narrowing gap means that the condition of capital stock in the country is improving. Gross domestic product (GDP) is the market value of all officially recognized final goods and services produced within a country in a given period of time. GDP per capita is often considered an indicator of a countrys standard of living;[2][3] GDP per capita is not a measure of personal income (See Standard of living and GDP). Under economic theory, GDP per capita exactly equals the gross domestic income (GDI) per capita (See Gross domestic income). GDP is related to national accounts, a subject in macroeconomics. GDP is not to be confused with gross national product (GNP) which allocates production based on ownership. The University Grants Commission (UGC) of India is a statutory organisation set up by Union government in 1956, for the coordination, determination and maintenance of standards of university education. It provides recognition for universities in India, and provides funds for government-recognised universities and colleges. Prof. Ved Prakash, a noted academician and education administrator, is the Chairman of UGC, India. Its headquarters are in New Delhi, and six regional centres in Pune, Bhopal, Kolkata, Hyderabad, Guwahati and Bangalore.

Distance Learning and Black Board Essay -- essays papers

Distance Learning and Black Board Distance learning is when students take courses by using some form of communication other than face to face communication with an instructor. This type of learning has been used since as far back as the 1800’s when adults would learn handwriting by ordering lessons through the mail (Cosgrove 2002). The technology for distance learning has been progressing for some time now. Iowa State University started to offer courses through television in 1934 (Cosgrove 2002). These days we use the Internet for distance learning. Distance learning has recently become more popular and more advanced; there are now programs that can help professors organize their online classes. Online classes are a convenient and simple way to communicate to a class and even run an entire classroom without even stepping out of your office. In a study it was found that â€Å"nearly 50% of higher education institutions currently engage in sometype of online learning† (Educational p.1). A popular program that many schools and professors use is Blackboard. Matthew Pittinsky and Michael Chasen along with a student-faculty group from Cornell University developed Blackboard in 1997 (Our History p. 2). They wanted to â€Å"transform the Internet into a powerful environment for the educational experience† (Our History p.1). Blackboard now has over 500 clients who use their products (â€Å"Blackboard Timeline† p.5). If Blackboard has over 500 clients now, think about how well they will do when the technology develops more. Online classes are something that will continue to progress into the future. The Blackboard program is currently available for schools with grades K-12, Higher education, Corporate and Government businesses (Demonstrations and... ...tance Learning.† Retrieved December 1,2004. http://www.instudy.com/articles/saww6a03.htm Gottschalk, Tania H. March 5,2004. â€Å"Guide #1:Distance Education: An Overview†. Retrieved September 26,2004. http://uidaho.edu/eo/dist1.html. Shamber, Linda (1988). â€Å"Delivery Systems for Distance Education.† Eric Digest. Retrieved September 26, 2004, from Eric Digests (ED304111). Towson University. Retrieved October 3, 2004. http://wwwnew.towson.edu/facultyonline/TutorialsAndResources/. Towson Univeristy. Retrieved October 3, 2004. http://www.towson.edu/learnonline/faq.html. Towson University. Retrieved October 3,2004. http://wwwnew.towson.edu/facultyonline/tutorialsandresourses/helpsheets/ removingareasofbb/index. â€Å"Online Degrees, Online Degree Programs, and Online Universities.† Retrieved December 1,2004. http://www.online-degree-information.com/.

Marketing Plan Alaska

TABLE OF CONTENTS I. Executive Summary2 II. Situational Analysis- Macroenvironment Analysis5 a. Technological Environment6 b. Economic Environment7 c. Socio- Cultural Environment8 d. Natural Environment9 e. Political-Legal Environment10 III. Situational Analysis- Market Analysis f. Market Definition11 g. Market Size12 h. Industry Structure14 i. Porter’s Five Forces Analysis15 j. Competition19 k. Market Trends21 IV. Situational Analysis – Consumer Analysis22 V. Situational Analysis – Internal Analysis26 VI. SWOT Analysis35 VII. Marketing Research37 VIII. Marketing Strategies40 IX. Implementation43 X. Financial Summary64 XI. Scenario/Contingencies65 XII. Appendix66 I. Executive Summary Alaska Milk Corporation (AMC) is one of the leading companies in milk production from the dairy industry. We have been manufacturing dairy products in the Philippines since 1972 starting with liquid canned milk products and eventually expanded to manufacture powdered filled milk and Ultra High Temperature (UHT) milk products. For over thirty years, AMC has emerged to be as one of the two major players in the Philippine milk industry and is consistently maintaining its brand leadership in the liquid anned milk category and holds a strong growing position in powdered milk. AMC also expanded into higher value-added milk products, particularly in UHT/Ready-to-Drink milk category. Since 1972, we have been caring for every Filipino family by providing them their good nutrition and health through quality milk products. Also in every other way such as: programs that promote sports development, campaigns that foster good values among children and product innovations aimed at enhancing the Filipino's health and welfare. And we shall continue caring for every Filipino family from every part of the country, may it be Luzon, Visayas or Mindanao. The market for milk and dairy products in the Philippines comprises two very different segments: market for milk and dairy products that are processed in the Philippines from imported dairy ingredients that comprises 99% of the total market and the other 1% which is the market for products that are produced from locally produced raw milk by the Philippines dairy farming industry. Dairy products are commonly seen in every store, from wholesale to retail stores, and the demand for it never diminishes. Every individual will always have to put in mind the need for their health and nutrition. Milk products are one of the basic necessities we should provide our bodies and that is programmed especially on the minds of every Filipino family in the country. Alaska provides the best kinds of milk from liquid to powdered that can ever be provided to every consumer market. AMC’s target markets are consumers ranging from 4-12 years old. Majority of the customers are female and only few are men. Mainly because most of the buyers are housewives or single parents and the children they have are the consumers of the milk produced by AMC. AMC continues building the strengths and competitive attributes of its brand and develop its full marketing potential in the dairy industry. Serve every consumer to their level of satisfaction and will respond to the call to deliver higher quality nutrition to every Filipino home. To increase product awareness, specifically on its powdered milk product and the rise of our market share by 2 percent annually in three years. AMC has experienced and well-trained employees that helps in driving AMC forward with continuous superiority on product quality and strong supplier relationships. But then as costs increases, product prices also tend to increase and results to higher prices over competitors and include the products’ seasonal demand and the limitation of its supply base. AMC’s edge over other brands is our strong and popular reputation in the market that reveals that we have a lead in every consumer mind. Rapid technological advancements have led to innovation and faster production with still better and high quality of goods and wider product distribution nationwide. As AMC rises, many threats will stand in the way such as; competitors tend to escalate and siege AMC’s growth in the market that leads to the buying behavior of consumers to change by substituting Alaska Milk Products to these cheaper brands, price wars between competitors, price cuts and so on could damage profits for AMC brought about by the economic crisis in the country. Alaska’s powdered milk is creamier and tastier than any other brand in the market. Its availability and affordability may be like other brands but its focus will stay on the powdered milk’s creaminess which makes it deliciously tasty that is enjoyed by many consumers. Also, a unique source of Alaska powdered milk’s production is that it uses the finest vegetable oil from coconuts to make it as creamy and tasty as full cream milk. II. Situational Analysis – Macro-environment The macro-environment analysis are the factors that greatly affects the dairy industry. These are considered the external analysis. It is sub-divided into five aspects: technological environment, natural environment, political-legal environment, economic environment and socio-cultural environment. The technological environment deals with how the advent of technology affects the production of dairy products and the way the consumers receive the final products. With the modernity of facilities and equipment, the production of milk becomes better and faster. The natural environment deals with the natural issues that affects the dairy industry. Certain issues can either help or deter the buying decision of consumers. The political-legal environment deals with certain laws and regulations passed by the government that must be followed. It affects the dairy industry in a way that all companies must abide to this laws in order to operate. The economic environment is about the current economic changes that affects the society, the industry and the consumers. It greatly affects the consumer spending. The last aspect is the socio-cultural environment which is about the beliefs, norms, values and culture practiced by the consumers. It indicates person’s behavior and social graces that leads to the buying preference of consumers. a. TECHNOLOGICAL: i. With the demand of people for faster and better products and services, technology was created. It has provided the industry for the tools needed to enhance the techniques and strategies to make dairy products better. Through technology, the way people search for information about the products, the way on how to purchase, and the way on receiving goods are greatly influenced. Factors| Effects on the Industry| Online Retailing| Vast market can be reached by selling goods to people over the net. This will provide better accessibility for the users of the product. | Electronic Data Interchange| It will link the company to its suppliers through communication advancements. Making products available to different establishment. | Customer Relationship Management (CRM)| A marketing tool that binds the power of computers and databases to provide the ability to collect data about consumer buying behavior on individual basis. It will help the industry to familiarize the demands of the consumers and analyze their buying behavior and produce products that will meet the needs and wants of the consumers. | b. ECONOMIC: ii. The economic environment scan determines the economic changes that will have an impact to the society, dairy industry and AMC like unemployment rate, exchange rate and inflation rate. In the dairy industry, these factors affect the level of income of people. Thus, affecting the buying behavior and preferences of consumers. Factors| Effects on the Industry| Decreasein unemployment rate| The decrease in unemployment rate gives probability to an increase in family income resulting to increase in purchasing power. This will lead to profitable commerce and increase in sales of the industry. | Changes in exchange rates| The appreciation of Philippine Peso against US Dollar will lead to a less operating expense in the dairy industry. Inflation Rate| Due to increase of expenditures in the industry, cost of sales will swell making the consumers carry the burden of expenses. | c. SOCIO-CULTURAL: iii. Socio-cultural trend analysis is one of the important factors in making and developing strategic analysis. The socio-cultural environment shapes our beliefs, values and norms. In relation to the dairy industry, this socio-cultural environment analysis indicates person’s behavior and social graces that may lead to change in preference and variation in consumer’s buying behavior. Also, certain beliefs and values can serve as advantage or disadvantage for the part of AMC. Factors| Effects on the Industry| Campaign for Milk Benefits and Usage| Consumers will have better awareness over the industry’s product which will attract more potential customers. | Projected increase in the population| With a population of 101,833,938 (July 2011 est. ) will lead to increase in the need of product. As population gets bigger, a result of higher sales and earnings is expected. | Breast feeding vs. Formula milk| Nutrients found in the mother’s breast milk can be compared to this formula milk. But with the fast pacing everyday routine, formula feed milk can be prepared anytime. Thus it will lead to more consumers and sales. d. NATURAL/ECOLOGICAL: iv. The natural environment scan is about the issues that affects the dairy industry. In particular with the environmental issues like melamine outbreak and green marketing. As well as the nutritional facts of the products produced in the dairy industry. Certain issues can either help or deter the buying decision of consumers. Factors| Effects on the Industry| Global problems and green industry| Natural calamities and disasters can delay the production of dairy products. Thus, it may lead to decrease in the total sales of the industry. Green marketing will enable the industry to reduce its waste material. Thus, making a cleaner planet. | Cholesterol content of dairy products| Health and body conscious people will not consider consuming much of dairy products as source of energy. | Melamine Outbreak and contamination of dairy products. | Contamination like the melamine outbreak threatens the industry growth and decreased sales of products that use milk as an ingredient. As a result, it slackens the growth of dairy industry. | e. POLITICAL-LEGAL: v. The political-legal environment is about how the dairy industry will adapt to changes in relation to proposed legislations, programs and other government related issues. It is important to know the factors affecting the political and legal environment so that AMC will be able to abide to certain legislations and programs. Factors| Effects on the industry| Republic Act No. 7581: The Price Act| Automatic freezing of basic necessities’ prices in areas where a state of calamity is declared. | Republic Act no. 7884: National Dairy Development Act of 1995| Improve livelihood opportunities and thereby increase income level through the dairy industry. In effect, there will be an increase in the milk produced locally and an increase in quality of living. Republic Act 7394: Consumers Act| Establishes standard and quality measures for milk and adopt measures for their pure and safe supply. | III. Situational Analysis – Market Analysis * Market Definition Dairy industry involves processing raw milk into products such as consumer milk, butter, cheese, yogurt, condensed milk, milk powder, and ice cream, using processes such as chilling, pasteurizatio n, and homogenization. The dairy industry is divided into 5 different product categories; yogurt, butter, milk. Cheese and ice cream. The milk category is subdivided into 6 types, cream, powdered milk, evaporated milk, condensed milk, dried powder milk and cultured buttermilk. INDUSTRY STRUCTURE Figure 1: Industry Structure Source: www. nda. da. gov. ph/ * Market Size The Philippines, with a population of 95,687,643 (July 2011 est. ), growing annually at 1. 903% (2011 est. ), is a large market for milk and milk products. Dairy products are the country’s second largest agricultural import after wheat. The country’s dairy industry, which sources 99% of its inputs from abroad, is estimated to generate sales of up to P 43. 45B annually. Philippines is a huge market for milk and milk products with a small dairy farming community that has been growing vigorously for the past two years. The dairy market generates sales amounting to P44B annually. Although Filipinos are generally considered non milk drinkers with consumption at 19 kilograms per year, the Philippine dairy market, including the market for imported milk, generates over P44billion in revenues annually. 44% of the demand for milk is concentrated in Metro Manila. Luzon 46,228,000 (2011 est. ) Luzon 46,228,000 (2011 est. ) Visayas 27,877,103 (2011 est. ) Visayas 27,877,103 (2011 est. ) Mindanao 21,582,540 (2011 est. ) Mindanao 21,582,540 (2011 est. ) * Industry Structure The market for milk and dairy products in the Philippines comprises two very different segments: * The market for milk and dairy products that are processed in the Philippines from imported dairy ingredients or imported in retail packed form. This comprises well over 99% of total consumption; and, * The market for products that are produced from locally produced raw milk by the Philippines dairy farming industry. This comprises 1% of total raw milk. Suppliers of imported milk (2011)| Percentage| Australia | 61%| USA | 23%| Others| 16%| TOTAL | 100%| Table 1: Major Suppliers of imported milk(2011) Source: www. nda. da. gov. ph/ The Philippines’ dairy industry consists of two distinct sectors. One is the milk powder based sector that imports, re-processes and repacks milk and milk products. The other is the liquid milk sector that has its imported UHT milk component and the locally –produced fresh milk component. SECTOR| IMPORTER- REPROCESSOR| LOCAL MILK PRODUCER-PROCESSORS| TOTAL| Liquid milk market| 70| 30| 100| Powdered and other milk market| 100| 0| 100| Table 2: Sectors in dairy industry. Source: www. nda. da. ov. ph/ Figure 2: Total Raw Milk Segmentation Source: www. nda. da. gov. ph/ * Porter’s Five Forces Analysis Figure 3: Porter’s Five Forces Analysis Threat of New Entrants (Barriers to Entry) The easier it is for new companies to enter the industry, the more cutthroat competition there will be. Factors that can limit the threat of new entrants are known a s  barriers to entry. * Existing loyalty to major brands Consumers buy specific Alaska products that they usually buy. Other local or new entrant companies will be having a hard time competing with Alaska brands since their consumers are loyal to them. Scarcity  of resources Philippines imports 99% of its raw milk and only 1% are produced locally. New entrant companies will need a huge budget for importing raw milk. * Government restrictions or legislation Certain requirements provided by the government should be met by the new entrant companies in order to start their business. These restrictions and legislations help AMC to minimize competitors and to remove illegal distributors. Power of Suppliers This is how much pressure suppliers can place on a business. If one supplier has a large enough impact to affect a company's margins and volumes, then  it olds substantial power. Here are a few reasons that suppliers might have power: * Number of Suppliers Large number of supplier s will then result to a high inventory level for raw milk used for the production of dairy products. * Capacity of Supplier Suppliers must be able to sustain the quantity of raw milk needed by the company’s dairy production. * Cost of Changing The total money, time and resources associated with the change of supplier. Buyer Power Buyers are the people or organizations who create demand in an industry. The bargaining power of buyers is greater when: * Number of Customers Large number of buyers will then result to large amount of sales in the consumption of dairy products. * Size of each order The capacity of a customer to buy a certain product on a single purchase in order to fulfill their satisfaction. * Price sensitivity Gradual price changes should be observed to not greatly affect the consumption of the goods in the market. Threat of Substitution The presence of substitute products can lower industry attractiveness and profitability because they limit price levels. The threat of substitute products depends on: * Substitute Performance Other brands that offer the same quality of dairy products but have lower prices will threaten the competency of the company’s products throughout the market. * Cost of change Improving the product quality and decreasing the price at the same time to reach the same demand as the competing brand. Intensity of Rivalry The intensity of rivalry between competitors in an industry will depend on: * Number of competitors Large number of competitors can threaten your position in the market. * Quality differences Aside from quantity, companies must maintain the quality of their products. In dairy industry, it is important to monitor the quality of the products because it will be your advantage over your competitors. * Customer loyalty There will be a little possibility that loyal customers will be persuaded by the competitors to switch over their products. Also, loyal customers can be company’s asset since they can use the word-of-mouth. * Competition Nestle remains the undisputed leader in drinking milk products in 2011 with a market share of 72%, 64% for Bear Brand and 8% for Nido. The company’s very strong position is attributed to its long standing presence in the Philippines which enabled it to achieve strong brand equity for its brands. Alaska ranks second with 20% market share. One percent lower than the previous market share. Competitor| Company| Placement| Promotions| Product sizes and Price| Bear Brand| Nestle’ Philippines| Available in all leading supermarkets nationwide. | Free items, TV, Print and Radio advertising, Events and Sponsorships| 33g – P9. 5080g – P25150g – P46. 75300g – P89. 25680g – P192. 251. 1kg – P331. 252. 2kg – P634. 0| Nido Fortified| Nestle’ Philippines| Available in all leading supermarkets nationwide. | Free items, TV, Print and Radio advertising, Events and Sponsorships| 160g – P68. 70370g – P157700g – P274. 50900g – P3361. 2kg – P467. 251. 8kg – P680. 402. 5kg – P929| Anchor Full Cream Milk| Fonterra Brands Ph ilippines Inc. | Available in all leading supermarkets nationwide. | Free items, TV and Print ads| 150g – P68. 75350g – P157. 50700g – P276. 50| Birch Tree| Snow Mountain Dairy Corporation| Available in all leading supermarkets in GMA, North and South Luzon| TV ads| 80g – P25. 75150g – P48300g – P93. 50700g – P212. 0| Table 3 : Market share of Powdered Milk Category Comparison Table Source: AC Nielsen Figure 4 : Market Share of powdered milk for 2011 Source: AC Nielsen * Market Trends The lifestyle  of the urban  Filipino is continually changing wherein a local patron not only spends more time away from home but home cooked meals are being replaced by packaged or  ready-to-eat meals. With the Filipino propensity for buying only for their daily needs, the variety and availability of smaller retail packs has increased. Food processors realize that this is a huge segment of  the market and develop sachet packaging accordingly. Metro Manila remains as the major market for fresh milk classified into business and consumer markets. The business markets include the institutional markets and the retail sector such as coffee shops, hotels, restaurants, supermarkets and small retailers. Meanwhile, the consumer markets include households and schools through the milk feeding program of the government. Consumption of drinking milk products remains dependent on the level of consumer disposable income. During 2011, there has been a challenge for customers to stretch their budgets due to skyrocketing commodity prices coupled by the volatile prices of fuel and utilities. With these struggles, disposable income has declined which became unfavorable in the consumption of drinking milk. Some middle and lower income consumers are not really milk consumers and milk has a low priority on grocery lists. IV. Situational Analysis – Consumer Analysis The main customers of Alaska powdered milk are composed of parents who have children ages 4-12 who are currently in the so called â€Å"growth gap years†. Teens also consume the product because of its rich taste and creaminess. * Nature of the buying decision According to research 25% of the total grocery budget of people are spent on beverages. And 10 percent of it goes to milk drinks while 5-7 percent goes to milk/dairy products. The average budget for grocery is P 7, 703. Figure 5: Consumer Spending 2011 Source:TNS Global Research * Geographic Philippines is chosen to be the target location of this strategic plan. It has a population of 95,687,643 (July 2011 est. ). The population of Luzon is 46,228,000 (2011 est. ). Visayas has 27,877,103 population (2011 est. ) and Mindanao has a population of 21,582,540 (2011 est. ). Below are the areas with their following percentage in grocery budget for milk beverage. Metro Manila together with Rizal got the highest percentage among all the areas with 13%. And urban areas give higher priority in milk beverages rather than those in rural areas. Table 4: Average Current Budget 2011 Source:TNS Global Research * Demographic The consumers are ranging from 4-12years old. Majority of the customers are female and only few are men. This is because the main customers are housewives or single parent and men are usually in their own jobs. The household income bracket of the consumers ranges from P30, 000. 00 to P 7,000. 00 and below. And the average budget they allot for grocery is P7, 703. Wherein P8, 400 are the average grocery budget of people in urban areas while P5, 400 are being spent in rural areas. Class C allots an average of P 12,000 for their grocery budget. * Psychographics The socio economic status is Class C. Class C is the majority of the consumers which composes of families with regular compensation. Consumers are mostly College Undergraduate and High School Graduate. The consumers are identified as Makers. These consumers are the low-resource group of those who are motivated by self- expression. They are practical people who value self- sufficiency. They are focused on the familiar- family, work, and physical recreation- and have little interest in the broader world. As consumers, they appreciate practical and functional products. The customers of Alaska milk products are housewives and single parents. They are practical in choosing products to buy and are more focused in family life while single parents are focused on their work at the same time with their child. They are also practical in buying products since they are the only one that supports the child. * Benefits Good quality of milk products, nutritional value and value for money are the most expected benefits of the customers. The product should be produced with good quality containing all the nutrients needed of children during their growth gap years with reasonable price. * Usage Patterns Customers are considered to be long time users since the Alaska brand has been trusted for 40 years. People grew up with the Alaska Powdered Milk and because of the intergeneration effect, relatives and mothers are usually the entities to influence the usage of the product. Advertisements also influence the usage pattern of the consumers. * Purchase Patterns The frequencies of purchasing product were in weekly and monthly basis. The numbers of milk products brought per week or per month are depending on consumers’ necessities and preferences. In supermarkets, groceries, and sari- sari stores mostly the products are brought. * Consumer/ Customer Preferences Consumers prefer a milk product that has their demanded qualities like deliciously sweet and creamy, nutritious and affordable. The four P’s, Product, Price, Place, and Promotion were all important factors considered in selection of what milk products/brand to buy. V. Situational Analysis – INTERNAL ANALYSIS ALASKA MILK CORPORATION (AMC) is a leading manufacturer of milk products in the Philippines. It has established a strong brand heritage and recognition among Filipino consumers with its traditional liquid canned milk products, marketed under the Alaska brand. In addition, the Company has developed a strong competitive position in the powdered milk category and a growing presence in the UHT ready-to-drink and ready-to-use segments. Company Resources * Financial Alaska Milk Corporation delivered another year of solid performance, ending 2010 with a new record net income of P1. 82 billion, a 29% improvement over the P1. 41 billion net income earned in 2009. Fueling the growth was the strong sales volume expansion across the Company’s portfolio of milk products alongside lower input costs as well as prudent spending. Net sales for 2010 grew by 15% to P12. 16 billionfrom P10. 58 billion a year ago, underpinned by the double-digit growth of the domestic milk market as the Philippine economy sharply rebounded from the slowdown in 2009. In addition, sustained advertising campaigns and demand-generating promotional initiatives help pushed sales volumes higher yearon- year, a significant achievement amidst aggressive competition and market challenges. Operating expenses for the year increased significantly, by 22% at P2. 28 billion from P1. 87 billion in 2009. The increase can be attributed to higher advertising and promotional spending to boost consumer demand for Alaska Milk products. (In million pesos) Figure 6: Net Sales of AMC (In million pesos) Figure 7: Net operating expenses of AMC (In million pesos) Figure 8: Net Income of AMC (In million pesos) * People Alaska Milk Corporation recognizes that their people, the Alaska Team members, are one of their most important assets and they are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Company’s continued success. It is the company’s goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. They challenge each individual by providing the opportunity to contribute to the Company’s endeavors. Total employees headcount as of December 31, 2010 are as follows: Executives-14 Managers and Supervisors-225 Rank and File-488 Consultant-1 Board of Directors Our board of directors have successful careers in businese, academe and public service. With their wealth of experience, they add significant perspective and direction into how management shapes and executes business strategies. The Board of Directors is being led by Chairman Antonio Ozaeta. Management Team Our senior management team shares the same mission, vision and values — driven by a sense of accountability to be successful as individuals and as a company. The President and CEO of Alaska Milk Corporation is Wilfred Steven Uytengsu Jr. * Product Offerings * Liquid Canned Milk The Company’s first generation of milk products are Alaska Evaporated Filled Milk and Alaska Sweetened Condensed Filled Milk. Alaska Evaporada and Condensada are the perfect enhancers for various food and beverage preparations. Today, Alaska Milk Corporation has a dominant position in the liquid canned milk category, accounting for nearly 80% of the market. * Alaska Evaporated Filled Milk * Alaska Sweetened Condensed Filled Milk * Cow Bell Condensada * Alaska Creamer * Alaska Evaporada * Alaska Condensada * Alaska Milk Corporation bought from Nestle: * Alpine * Liberty * Krem-Top * Krem-top All purpose Cream * Also long-term licensing agreement for AMC to manufacture and sell the ff. brands for liquid canned milk products: * Carnation * Milkmaid * Powdered Milk The Company has likewise built a solid position in the Powdered Milk Category. With the heritage gained by the Alaska line of liquid canned milk products, the Company’s Alaska Powdered Milk Drink, the most nutritious powdered milk, has emerged as the second leading brand in the market. * Alaska Powdered Milk Drink * UHT Ready -to -Drink Milk Alaska Milk Corporation also offers a line of Ready-to-Drink milk products that come in both plain and flavored milk. The Company’s line of Ready-to-Drink milk products use Ultra High Temperature (UHT) process combined with aseptic packaging – to ensure product quality, hygiene and longer shelf life. Alaska Fresh Milk * Alaska Slim Milk * Alaska Choco! * Alaska Sweet Milk! * Alaska Yoghurt Drink (Strawberry, Blueberry, Orange and Green Apple) * UHT Ready -to -Use Product Alaska Crema All-Purpose Cream is a result of the Company’s effort to broaden its product portfolio in higher value-added segments. Launched in 2003, Alaska Crema enhances the taste of a variety of food preparations, bringing gourmet goodness at home. * Alaska Crema All-Purpose Cream * Non-Dairy Coffee Creamer The latest addition to the Company’s portfolio of quality products is Alaska Krem-Top Coffee Creamer. A non-dairy coffee creamer, Alaska Krem-Top enhances coffee experience with its rich flavor and aroma. In a blind test, more coffee drinkers in Metro Manila like Alaska Krem-Top better than the leading coffee creamer brand. * Alaska Krem-Top Coffee Creamer Alaska Milk Corporation currently has a partnership with Kelloggs due the complementary nature of the two products and the two companies' thrust in promoting â€Å"healthy breakfast = cereals + milk†, and the former's strong operational structure and distribution capabilities. * Objectives Mission statement and Vision statement OUR VISION†¦ Is to be a leading consumer foods company with a diversified portfolio of consumer food brands and products that are market leaders in their respective categories. OUR MISSION†¦ PRODUCT DEVELOPMENT We will continue to build on the strengths and competitive attributes of the ALASKA brand and develop its full marketing potential. We will develop new products and identify market opportunities, mindful of our task to be responsive to the ever changing and growing needs of our consumers. PEOPLE We recognize that our people, the Alaska Team Members, are on of our most important assets and we are committed to promote their safety and welfare. Their wealth of experience, ideas, dedication and strong work ethic lay the foundation for the Company's continued success. It is our goal as much as it is theirs, to pursue and reach their full potentials through continuing education, training, and skills-enhancement programs. We challenge each individual by providing the opportunity to contribute to the Company's endeavors. PROFITABLE GROWTH Growth that creates value for our shareholders is paramount. We will deploy our resources on investment opportunities that are within our core competence and yield excellent returns relative to its risks and which are consistent with our growth objectives. SOCIAL RESPONSIBILITY We recognize our role in nation building by promoting the protection of the environment and taking part in various community-building projects that help enhance and uplift the quality of life of the underprivileged and the marginalized sectors of our society. * Financial objectives * To increase sales by 25. 5% within the strategic planning period. To increase the gross profit by 37% prior to the gross profit annually. * To lower operating expenses by 2% annually. * Marketing objectives * To increase product top of mind awareness amongst the target audience by 15% for the next three consecutive years. * To increase market share by 2% annually in three years. * To increase the BUMO (Brand used more often) percentage by 13% annually . VI. SWOT ANALYSIS INTERNAL FACTORS ST RENGTHS| WEAKNESSES| * Experienced and well trained employeesExperienced employees are the key to the success of AMC helping to drive them forward with expertise and knowledge. Superior quality of productsHigh quality products/services is a vital strength, helping to ensure customers return to AMC. * Good Supplier RelationshipSupplier relationships are strong at AMC, which can only be seen as strength in their overall performance. | | * Higher price than competitorsCost and expenses in the production of milk results to high price of their product in the market. Thus, it will add up to the transportation costs of the product. * Fluctuating Demand of the product. The demand for the product is inconsistent. * Limited supply baseAMC uses imported milk for its products. Future events that might happen, causing delay and disturbances in the supply chain, can affect the operation of AMC. | EXTERNAL FACTORS OPPORTUNITIES| THREATS| * Strong brand imageAMC's reputation is strong and popular, meaning people view it with respect and believe in it. AMC's position in the market is high and strong – a major strength in this industry as they are ahead of many rivals. * Technological AdvancementThe trend in the dairy industry is the use of new machineries and technology for faster production and better quality of milk. AMC can follow the trend to be able to top the industry. Limited choices of productsAMC can have diversified line of related milk products to offer in the market. | * Competition The dairy industry gets bigger and bigger because new entrants in the market. Existing competitors still creates and innovates products. Thus, competition becomes intense. * Product substitutionDue to consumers’ practicality, they prefer to buy cheaper subs titute products. * Economic CrisisA slow economy or financial slowdown could have a major impact on AMC business and profits. In effect, price wars between competitors, price cuts and so on could damage profits for AMC. | VII. MARKETING RESEARCH AC Nielsen conducted a marketing research last August 19, 2011 entitled â€Å"Project Silk Report: A Usage, Attitude and Image Study on Milk Products Used by Food Service Outlets †. According to reasearch, powdered milk is not a widely used ingredient in food outlets. Only kapihans use powdered milk regularly. Moreover, relative to other milk categories, kapihans’ weekly purchase and usage volume for powdered milk is fairly low. Kapihans use powdered milk because it is creamy. Powdered milk is also liked because it is tasty and liked by customers. Alaska precedes Bear brand in terms of awareness and usage. Bear brand owns the powdered milk category with high brand saliency and regular usage. Despite this, Alaska performs relatively better than other powdered milk brands, since they happen to have minimal or no usage at all from kapihans. Alaska and Bear brand excel on the same attributes: affordability & availability. Building a ‘creamy’ image for Alaska will be an advantage since the attribute is not strongly associated with Bear Brand. Also, creaminess happens to be one of the main reasons why kapihans use powdered milk. RESULTS: In general, powdered milk is not a widely used ingredient in food outlets with its usage primarily to kapihan. Figure 10: Usage of Powdered Milk Another marketing research done by TNS International Research entitled â€Å"Project Hermes: Lifestyle and Brand Health Check†, suggests the following actions in the powdered milk category of AMC: * Sustain current retention strategies as well as current strengths on being easily available and affordable * Address challenges in brand usage in Ilocos, Cebu, Davao and among middle class by * further understanding their current needs and any white spaces * continuing with communication efforts addressed to these segments * Further strengthen branding of ads aired to maximize motivational promise. It also discussed the advertising efforts of AMC and its competitors in the powdered milk category. The figure below shows the performance of the ads in powdered milk category. Figure 11: Ad performance measurement The TV ad of Alaska entitled â€Å"Alaska’s Buboy† featuring Caesar Montano gained positive comments. According to the research, the company did a great job in choosing Montano as the endorser of powdered milk. Montano gained 83% positive comments while 4% of the respondents viewed it negatively. And the remaining 11% did not comment. This shows that TV advertisements contributes alot to brand awareness. VIII. MARKETING STRATEGY * Solution The first strategy to be used by the company is redesigning the product. AMC will create a new packaging design for the powdered milk so that it can capture the interest of the people. The next strategy to be used is development. We will add nutritional value to current powdered milk so that it can fully satisfy the needed nutrition of the children. The last strategy to be used is creation. We will innovate the product into another variety like Alaska Powdered Milk for Adults or Alaska Powdered Chocolate Milk to capture different segments of the market. Information The strategies to be used in creating and building brand awareness are focused advertising and sales promotions. One way to spark interest for AMC’s product is through advertising. We will develop a TV commercial since almost all household owns a television set. The next action that we will do is to advertise through transportation medium like taxis and buses. This action is appli cable for Mega Manila. Lastly, we will print out stickers to be posted at the back of tricycles in the provinces. Another strategy is through sales promotion. This can be through coupons and gift certificates, contests and collectibles and freebies. Lastly, we will be having events and sponsorship. We will conduct concerts for a cause and other fund raising activities. The funds that we will get will be used for school feeding programs and activities and for charitable institutions. We will also be having caravan tour for brand activation. With the caravan tour, we will be giving samples of our product. * Value This strategy focuses on how will the company reduce its price to be more competitive in the market. The first strategy is through competitive pricing. This can be done by lowering the distribution costs. Thus, it will result to lower price of the product. Another one is through discounts. This will be applicable for bulk purchasing. The next strategy will be promo package. We will be having bundles wherein the powdered milk will be partnered in other products of Alaska. * Access In order to boost the sales, one way is to improve the distribution system and increase the number of distribution channels that can be used to distribute. In order for the product to be more accessible, our strategy will be through online marketing. The economies of scale will lessen. Thus, the burden of distribution expense will not be carried by the consumers anymore. We will also be having free deliveries within Mega Manila. Lastly, we will be offering online services for loyal customers. The next strategy will be Direct Marketing. We will promote the powdered milk in different retail stores to make the product more accessible to all targeted locations. Next will be thru door-to-door selling. We will designate certain number of sellers to offer the powdered milk to household consumers. The problem of mobility of our product will be resolved with the use of carts to sell the product. IX. Implementation Plan SOLUTION * Product Repackaging One way to capture the interest of target consumers is through creative packaging. We will be planning what will be the best packaging design and size for the powdered milk. Action| Department Involve| Time Frame| Budget| Planning and organizing a team to create a new packaging design| Marketing department representatives| 5 days1st week of December| P 50,000| Finalizing and approval of new packaging design plan| Product department | 1 day1st week of December| P 20,000| Pilot Testing| Marketing Department 1 week 2nd week of December| P700, 000| Reevaluation of the pilot testing| Operation Department | 1 week3rd week of December| P 50, 000| Start of repackaging process| Operation Department| 1 week4th week of December| P 2, 500, 000| Start of distribution on newly repackaged products| | 1st week of January| P 1,000, 000| * Product Development The Product development strategy will focus on adding nutritional value to the current pr oduct of AMC which will benefit the target consumers. With its improved nutritional facts, more health conscious parents will be attracted to purchase the product. Thus, leading to an increase in sales for the company. Action/Activities| Department/Person involved| Time frame| Budget| Planning and generating ideas for the product development. | Research and Development Department| 1 monthJanuary| P 3, 000, 000| Product screening and evaluation. | Top Level Management and Marketing Department| 2 weeks1st to 2nd week of February| P 50, 000| Register/Issuance of License to Operate (LTO) and approval of Bureau of Food and Industry (BFAD)| Marketing Department| 3 months3rd week of February to 2nd week of May| P 60, 000| Producing sample products that will be used in product testing. Production Department| 1 week3rd week of May| P 1, 500, 000| Test Marketing. | Marketing Department| 1 week4th week of May| P 500, 000| Pilot testing| Marketing Department| 1 monthJune| P 2, 500, 000| Reviewing the results of the pilot testing. | Marketing and Research Department| 1 week1st week of July| P 80, 000| Producing product samples and actual products that will be distributed. | Production Department| 2 weeks2nd and 3rd week of July| P 3, 500, 000| Introducing the product to the market and distributing product samples. Marketing Department| 1 week4th week of July| P 1,500, 000| Distributing the actual products. | Marketing Department| 1st week of August| P 1, 000, 000| * Creating New Product Another strategy that we will be using is the creation of new product. AMC will create a new product that will satisfy the demands of the consumer. We will make another segment of powdered milk that will cover not only the children under the growth-gap years, but also other potential customer that consumes powdered milk in their daily basis. The creation of new product will expand the target consumers of AMC and will also increase the potential buyers of the product. Thus, it will increase the sales of AMC. Action/Activities| Department/Person involved| Time frame| Budget| Planning and creating a research study about consumer demands. | Research and Development Department| 3 monthsJanuary-April| P 2, 500, 000| Reviewing research report and planning and brainstorming of ideas for the new product development. Marketing Department| 3 weeks1st week of May- 3rd week of May| P 90, 000| Creating the new product| Production Department| 1 month4th week of May- June| P 4,000,000| Product screening and evaluation. | Top Level Management and Marketing Department| 1 week1st week of July| P 50, 000| Register/Issuance of License to Operate (LTO) and approval of Bureau of Food and Industry (BFAD)| | 3 months2nd week of July to 2nd week of October| P 100, 000| Producing sample products that will be used in product testing. Marketing Depa rtment| 1 week4th week of October| P 3,000,000| Test Marketing. | Marketing Department| 1 week1st week of November| P 300, 000| Pilot testing| Marketing Department| 1 month2nd week of November to December| P 3, 000, 000| Reviewing the results of the pilot testing. | Marketing Department| 1 week2nd week of December| P 50, 000| Producing product samples and actual products that will be distributed. | Production Department| 2 weeks3rd and 4th week of December| P 4,000, 000| Introducing the product to the market and distributing product samples. Marketing Department| 1 week1st week of January| P 2, 000, 000| Distributing the actual products. | Marketing Department| 2nd week of January| P 500, 000| INFORMATION * ADVERTISING Transit Advertising Transit advertising will be done to create product awareness. We will be using different transportation medium to advertise. We will use taxis and buses to roam around the busy streets of the metro, While in the provinces; we will use stickers to b e posted at the back of tricycles. Action| Department Involve| Time Frame| Budget| Planning and Selecting of modes of transportation for transit advertising| Marketing department representative| 2 days1st week of February| P 20,000| Planning and making of the stickers for tricycles and jeepneys. | Marketing department representative| 3 days2nd week of February| P 1,200,000| Finalizing of transit advertising plan| Advertising department| 1 day2nd week of February| P 30,000| Meeting with representatives of the chosen Bus companies and jeepney operators| Marketing department representative| 2 days3rd week of February| P 30, 000| Start of transit advertising. Coverage of transit advertisement(Bus, Tricycles, Jeepney)| | 1st week of March| P 5,000,000| * Television Advertising Almost all Filipino household owns a television set. TV advertising has the power to show and tell many people about the product, and actually demonstrates the benefits of acquiring it. Since they see how it works and how it is packaged, every time they see it they will be psychologically reminded of their desire to have it. Action| Time Frame| Department Involve| Budget| Planning and Selecting of artists, celebrities and personalities to endorse the product in TV ad. | Marketing Department Representative| 1 week1st week of February| P 50,000| Meeting with managers of selected artists regarding payments, endorsement, terms of agreement| Marketing Department Representative| 1 week2nd week of February| P 150, 000| Contract signing and partial payment of the company to the selected endorsers. Company project head, Mangers and Endorsers| 1 day3rd week February| P 2,000,000| Meeting with representatives of advertising company regarding the execution of advertising plan. | Marketing Department Representative| 1 week1st week of March| P25, 000| Creation of story board by the chosen Advertising Agency| Advertising Agency| 6 weeks2nd week of March| P 2,000,000| Finalizing the advertising plan for television. | Advertising Department| 1 week1st week of May| P 50,000| Pilot airing of TV ad| Advertising Department| 1 week3rd week of May| P1, 500, 000| Coverage of TV advertisement. (ABS-CBN 2, GMA 7 and TV5)| | 1st week of June- July1st week of October- December| P 30,000,000| SALES PROMOTIONS * Events and Sponsorship We will be holding events like concert for a cause, fun run and different fund raising activities from which we can promote the products of the company. The proceeds of the events will be used for school programs and activities for the betterment of children. Also we will accept application for sponsorship related to the objectives and goals of the company. Action/Activities| Department/Person involved| Time frame| Budget| Review the sponsorship and exhibitor packages and related benefits| Marketing Department| 1 week1st week of October| P 30, 000| Determining and selecting which best potential event/ exhibit meets the company’s goal| Marketing Department| 1 week2nd week of October | P 50, 000| Meeting and coordinating with the event/exhibit organizers| Marketing Department| 2 weeks3rd week to 4th week of October| P 50, 000| Evaluation and approval for the sponsorship| Top Level Management | 1 week 1st week of November| P 50, 000| Preparing and allocating funds for the event that will be sponsor| Finance Department| 1 week2nd week of November| P 2, 000, 000| Capture data and measure results| Top Management| 1 week3rd week of November| P 30, 000| * Caravan This strategy will be focused on visiting different schools on the month of August, in line with the celebration of the Nutrition Month. There will be selected schools around th e country that will be visited by our team and we will give powdered milk pouch samples to the students of the chosen school. It will contribute to the increase of brand awareness to our target consumers. Action| Department Involve| Time Frame| Budget| Planning and organizing a team to conduct the caravan. Marketing Department| 1 week1st week of June| P 30,000| Identifying the school that will be the scope of the caravan. | Marketing Department| 1 week2nd week of June| P 20,000| Contracting a certain bus company for the leasing of the bus and for the terms and conditions. | Marketing Department/ Finance Department| 1 day3rd week of June| P 500,000| Designing the bus that will be used in the caravan. | Advertising Department| 1 week4th week of June| P 50,000| Preparing the sample products that will be given out to the students of the chosen school. | Production Department| 2 weeks1st-2nd week of July| P 1,500,000| Start of the caravan. | Logistics Department| Whole month of August| P 150,000| * FUND RAISING Action/Activities| Department/Person involved| Time frame| Budget| Developing goals and making fundraising plans| Marketing Department| 2 weeks1st week of June| P 70, 000| Searching for prospects that can help in the fundraising activities| Marketing Department| 2 weeks3rd to 4th week of June| P 50, 000| Searching for venue/facilities needed in the fundraising and other related materials | Marketing Department| 1 week1st week of July| P 40, 000| Estimating and allocation of fundraising programs costs| Finance Department| 1 week2nd week of July| P 30,000| Finalizing plans and evaluation of the programs and events| Top Level Management| 2 days3rd week of July| P 20, 000| Meeting and coordinating with organizers and other sponsors| Marketing Department| 1 week4th week of July| P 60,000| Fundraising Activity| | 1 month August| P 1,000,000| Program evaluation| Marketing department| 1 week1st week of September| P 50, 000| PRICING PRICING * Promotional Package ( Bundle ) Promotional package will attract more potential customers since they can avail discounts when they buy a bundle of AMC products in line with the Alaska Powdered Milk. Action| Department Involve| Time Frame| Budget| Planning and choosing of products that will be used for the promotional package. | Marketing department| 1 week2nd week of September| P 50,000| Meeting with the owners of the chosen supermarkets wherein the promotional package will be distributed. Marketing department| 1 day3rd week of September| P 20,000| Finalizing and creating the design of the packaging. | | 1 week4th week of September| P 1,000, 000| Distributing the promotional package. (SM supermarkets, Robinson’s Place supermarkets and Puregold)| | 1st week of October – Last week of December| P 800,000| * Minimizing Distribution Cost This strategy will be focusing on minimizing the distribution costs. Minimizing the cost will contribute to the aim of having a competitive pricing. By reducing the cost, we can also reduce the price. Action/Activities| Department/Person involved| Time frame| Budget| Reviewing distribution system. | Logistics Department| 1 week2nd week of January| P 10, 000| Brainstorming about the documents. Logistics Department| 1 week3rd week of January| P 15, 000| Planning and organizing Distribution system| Logistics Department| 3 weeks1st – 3rd week of February| P 30, 000| Eliminating unproductive labor and Reducing waste and material usage. | Top Management | 2 monthsMarch- April| P 100, 000| Improve equipment performance and space utilization through consolidation| Logistics Department| 2 months1st week of May-June| P 500 ,000| Implementation of the new distribution system| Logistics Department| 1st week of July| P 1, 000, 000| * Discounts As competition in the milk industry arises, several discounts and promos are coming out in the market. So we also plan to have discounts as one of our strategies to generate interest in getting customers to try Alaska milk products. It will enable more target markets try Alaska Milk products within their budget capability. Action| Department Involve| Time Frame| Budget| Planning the discounts to be place in the market. | Marketing department representatives| 1 week1st week of December| P 10,000| Identify the target location/area to put the discounts. As well as, identifying how much discounts there would be. | Marketing department| 1 day2nd week of December| P 5,000| Consultation and evaluation of the discount plan. | Top Level Management/ Marketing department| 1 week3rd week of December| P 1, 500, 000| Allocation and budgeting of the discounts to be placed. | | 1st week of January| P 500, 000| ACCESS * Online Marketing Online Marketing is one way of making Alaska milk products more accessibility in the market in which it less time consuming and more convenient to the wholesale target consumers. We will be offering the products only and they can acquire the products in wholesale through the internet. We will also be having free delivery service. Action| Department Involve| Time Frame| Budget| Planning and making a web layout design that will be used for the Online Marketing. | Advertising Department| 2 weeks1st-2nd week of January| P 100,000| Hiring an additional workforce that will maintain and respond to the customers demand/inquiries. | Human Resource Department| 1 month3rd week of January-3rd week of February| P 10,000| Launching of the Online Marketing Website of Alaska Milk Corporation. | March| P 200,000| * Direct Marketing This strategy is designed to increase the sales in which the sales force of Alaska Milk Corporation will conduct door-to-door selling in order to offer the products direct ly to the customers and generate sales. Action| Department Involve| Time Frame| Budget| Planning and organizing a team that will conduct the door-to-door selling. | Marketing Department| 1 week1st week of March| P 50,000| Identifying the location in which the door-to-door selling will be conducted. | Marketing department| 2 weeks2nd-3rd week of March| P50,000| Orienting and training the sales force about the door-to-door selling. | Human Resource Department| 3 weeks4th week of March- 3rd week of April| P200,000| Preparing the materials and products that will be used in the door-to-door selling. | Production Management| 1 week4th week of April| P2,000,000| Start of the door-to-door selling. | | May| P500,000| X. Financial Summary XI. Contigencies 1. Fortuitous Events like natural calamities The company must have inventory management to assure the availability of supply in case of these events. 2. Contamination of raw materials The Company should have an alternative supplier to still meet the demand for their products. 3. Problems regarding pests and rodents Quality control should be practiced by the company to assure the safety and quality of the products. . Recession The Company must still be able to meet the demands of consumers by means of inventory management. 5. Change in Technological environment The Company should adapt to the advent of technology to be able to have better and faster production and service. XII. Appendi x I Alaska Milk Corporation Corinthian Plaza, Paseo de Roxas Building, Makati City, Manila www. alaskamilk. com. ph National Dairy Authority www. nda. da. gov. ph National Statistics Office www. census. gov. ph www. nso. gov. ph Chanrobles Virtual Library www. chanrobles. com Department of Trade and Industry www. dti. gov. ph Ivory Qual Full Report AC Nielsen Research www. ielsen. com Projecy Hermes Final Report TNS Global Market Research www. tnsglobal. com Project Silk Report AC Nielsen Research www. nielsen. com Appendix ll Powdered Milk Offtake: June 2008 – Nov 2011 (In Tons) www. alaskamilk. com. ph Usage Performance: Cesar Montano for APM TNS Global Market Research www. tnsglobal. com How Is The Budget Spent? TNS Global Market Research www. tnsglobal. com Typical Grocery Budget TNS Global Market Research www. tnsglobal. com Weekly Purchase Volume of Powdered Milk AC Nielsen Research www. nielsen. com Quality Awareness AC Nielsen Research www. nielsen. com APPENDIX III A MC Annual Report www. alaskamilk. com. ph

Laws of Manu vs Code of Hammurabi Essay

The Laws of Manu and The Code of Hammurabi were both discovered documents of two different ancient civilizations. These documents basically told the people of the civilizations what is expected of them and what will happen if they don’t follow them. The Laws of Manu were the laws made for the people of India while the Code of Hammurabi were the laws made for the people of Babylon. Both the Laws of Manu and the Code of Hammurabi concentrated a majority on the aspects of marriage, family, and laws of the land. In my opinion, The Code of Hammurabi was harsher than The Laws of Manu. The Code of Hammurabi was for all the people no matter what class they were classified in, even though slaves and women were mostly treated like property in all places at this time. The Code of Hammurabi was also made more as what is morally right and to help maintain order in the civilizations; while the Laws of Manu were made more on the religious side and to promise the people eternal life if they followed these laws. The Code of Hammurabi gave more of an â€Å"if you don’t follow these rules you will just die† tone to it. The Code of Hammurabi was also straight forward and to the point, while the Laws of Manu gave more detail. In the Laws of Manu they get in more depth of every aspect of people’s lives. In chapter two, number 57, it states, â€Å"excessive eating is prejudicial to health, to fame, and to bliss in heaven; it prevents the acquisition of spiritual merit, and is odious among men; one ought, for the reasons, to avoid carefully. † That’s telling people how much they should eat. The laws of Manu are basically telling people how to live their lives in every aspect and if you don’t you won’t have eternal life. The laws also have different rules based on what caste the people are categorized into; the higher the caste, the more privileges. In Chapter five, number 32 it states, â€Å"A Brahmana, having got rid of his body by one of those modes practiced the great sages is exalted in the world of Brahinan, free from sorrow and fear. † The laws promises if you obey these laws you will never feel any pain and just happiness. It also put all Brahmanas on a high pedestal and a lot of the laws do not apply to them. In Chapter 10, number 103, â€Å"By teaching, by sacrificing for, and by accepting gifts from despicable (men) Brahmanas (in distress) commit not sin, for they (are as pure) as fire and water. The Laws of Manu has more religious purpose behind it than, the Code of Hammurabi. The Code of Hammurabi was made more to put order in the Babylonian civilization and it also is more straight forward. Even though it has religious reasons and was made by a very religious man, it was still mostly made to keep order in the civilization. The Code of Hammurabi even addresses how much things can be bought and sold for. Number 239, â€Å"If a man hire a salor, he shall pay him six gur of corn per year†, another example is number 243, â€Å"As rent of heard cattle he shall pay three gur of corn to the owner. The Code of Hammurabi also has more of a revenge seeking tone to it. Just in number one is the perfect example for people to get revenge. â€Å"If any one enshare another, putting a ban upon him, but he cannot prove it, then he that ensured him shall be put to death. † Another example of revenge is number 218, â€Å"If an physician make a large incision with the operating knife, and cut out the eye, his hands shall be cut off. † This document for the most part was mostly a way to punish people or bring justice to the people. It also talks about going to court and having cases to justify situations, for example number five, â€Å"If a judge try a case, reach a decision, and present his judgment in writing; if later error shall appear in his decision, and it be through his own fault, then he shall pay twelve times the fine set by him in the case, and he shall be publicly removed from the judge’s bench, and never again shall be publicly removed from the judge’s bench, and never again shall he sit there to render judgment. † This also goes to show that The Hammurabi Code punished anybody from doctors and lawyers, to women and slaves, your social class did not matter. Surprisingly to me, they both had women rights in there as well. The Laws of Manu gave more freedom to women but yet the Code of Hammurabi gave women more protection. In number 130, â€Å"If a man violates the wife of another man, who has never known a man, and still lives in her father’s house, and sleeps with her and be surprised, this man shall be put to death, but his wife is blameless. In the Laws of Manu, chapter eight, number 364 it states â€Å"He who violates an unwilling maiden shall instantly suffer corporal punishment; but a man who enjoys a willing maiden shall not suffer corporal punishment, if his caste be the same as hers. Not only does that show justice for women but gave women freedom to have casual sex and from the context clues of the Code of Hammurabi, it was frown upon and not classy. Women still didn’t live independent in both civilizations. Also, in both civilizations women were under control by a man from birth to death. Before marriage it is her father, during marriage it is her husband, and at old age it is her son(s). In the Laws of Manu, Chapter nine, number 14, â€Å"Women do not care for beauty, nor is their attention fixed on age; (thinking), ‘(It is enough that) he is a man,’ they give themselves to the handsome and to the ugly. You can also tell that both societies take marriage and respect serious. Unlike in this day and time, the wife gets nothing if divorce is approved. In the Code of Hammurabi number 141, â€Å"If a man’s wife, who lives in his house, wishes to leave it, plunges into debt, tries to ruin her house, neglects her husband, and is judicially convicted: if her husband offer her release, she may go on her way, and he gives her nothing as a gift of release. If her husband does not wish to release her, and if he takes another wife, she shall remain as a servant in her husband’s house. In the Laws of Manu it shows that the Indian society did not have age limits on marriage. In chapter nine, number 94, â€Å" A man, aged thirty years, shall marry a maiden of twelve who pleases him, or a man of twenty-four a girl eight years of age; if (the performance of) his duties would (otherwise) be impeded, (he must marry) sooner. † Both documents were made to control people and both wer e harsh compared to what we know and live today. They both inform us of how life was back then and how time changes. Some things are still used in today’s societies, like the how women should always remain classy. In the Laws of Manu it states in chapter nine, number 13, â€Å"Drinking (spirituous liquor), associating with wicked people, separation from the husband, rambling abroad, sleeping (at unseasonable hours), and dwelling in other men’s houses, are the six causes of the ruin of women. Also in the Code of Hammurabi, number 110, â€Å"If a sister of a god open a tavern, or enter a tavern to drink, then shall this woman be burned to death. † Even though they are from different places they still have the same concept and purposes.

ACT in 10th Grade

Should You Start Prepping for the SAT/ACT in 10th Grade SAT / ACT Prep Online Guides and Tips Being successful on the SAT and ACT is all about the preparation you put into it.While you probably knowit'sa myth to think you can't study for these tests, you might not realize that the reverse is true - studying is exceptionally important for doing well on the SAT or ACT. That's why it's a really smart idea to prepfor the SAT/ACT as a sophomore. Let's talk about why prep is so important for these tests, what you can do in 10th grade, and what your most helpful study schedule should look like over the school year and beyond. First, when will you be taking the SAT or ACT? When Should You Take the SAT/ACT? When you should prep has a lot to do with when you're planning to take the SAT or ACT. Typically, many students choose to take the SAT or ACT for the first time in the fall of junior year. That way they can take it again in the spring of junior year to improve their scores. If they still have room for improvement, they can take it again in the fall of senior year. Since your college deadlines are probably in the fall or winter of senior year, that last test would be your last chance to improve your scores. That can put a lot of pressure on those three test dates. If you want to leave yourself more available test dates to improve your scores, or even get the tests over with before senior year, you might choose to take the SAT or ACT even earlier, like in the fall or spring of sophomore year. Whether you take the SAT/ACT for the first time as a sophomore or junior, you definitely want to take advantage of sophomore year and the summer after to prep for the SAT/ACT. At least 40 hours of test prep is a good idea to start, but working your way up to 100 or more hours of test prep will really benefit you and help you reach your target scores. Rather than pushing this off and cramming in the weeks before your first date, you'll be best served byspreading out this test prep over the course of sophomore year. Let's take a closer look at why prep is so important for these tests. Prep and the SAT/ACT The SAT/ACT are probably not like any tests you take in high school. While they relate to the skills and knowledge you've developed in your classes, like reading comprehension, math, and writing, they are unique in the way they word questions, present information, and impose strict time limits. These two tests also have some key differencesfrom each other. Focused test prep with official sample questions will help you in a number of ways, as well as raise your score hundreds of points above what it would be if you took the tests without prior studying. You can use SAT and ACT Questions of the Day, download official SAT and ACT practice tests, and try sample SAT and ACT online practice questions. PrepScholar customizes its online test prep for students at all grade levels and helps you with weekly progress reports and the added option of a one-on-one tutor. Finally, many students also use SAT books and ACT books to review concepts and try practice questions. Studyingwill help you master the content, learn vital time management skills, and identify and drill your weaknesses. All of this takes months to accomplish successfully, so the time to prep is sophomore year, if not even earlier. Let's go through what it takes to do really well on these tests. Prep to master the content. Master the Content As mentioned above, the SAT and ACTare unique in their timing and the way they word questions. Luckily, there's a ton of information out there explaining the content and format of the tests. By familiarizing yourself with the tests, you can know specificallyhow many Critical Reading questions you'll answer in how many minutes or exactly what you need to know for the ACT Science section. If you prep for 2 to 3 hours a week throughout sophomore year, then you'll be able to review the concepts, apply them to practice problems, and fix any patterns of mistakes or confusion. Besides reviewing content, test prep will also help you answer questions quickly and efficiently over time. Take Control of Time Besides the often tricky, unique wording and material on the tests, they also are challenging because of their strict time limits. You probably aren't accustomed to having such short time for math, reading, or writing. That's why taking practice tests under timed conditions can help you get better and better at pacing and answering questions both quickly and thoroughly. You can learn and try out the best techniques for drafting an SAT essay in only 25 minutes, or learn the best approaches to read and answer questions on 4 ACT Reading passages in only 35 minutes. As you prep throughout sophomore year, take the time to sit for a practice test under simulated timed conditions. Sit in a quiet space with no distractions, and make sure to abide by your time limits. Try out different strategies and figure out what works for you. As you determine your best strategies, you can also be on the lookout for your strengths and weaknesses. Assess Your Strengths All of the skills tested on the SAT and ACT take time to pinpoint and develop. Plus goodstudying involves a certain amount of self-reflection. Ask yourself, What am I good at? Where are my weaknesses? Do I keep getting tripped up over dangling modifiers, or do properties of triangles confuse me every time? Once you've taken the time to identify your areas of improvement, you can make sure to fill in any knowledge gaps and drill them with practice problems. Because this kind of thorough prep takes time and effort to undertake, it's definitely a good ideato start sophomore year. You won't be caught up in the rest of the college process, and you probably won't have a caseload of as challenging classes as you take junior year.Plus if you're taking the SAT/ACT in the fall of junior year, you don't want to walk into totally unprepared. A really low first score could look bad to colleges if you have to send them all your score reports, plus it could raise red flags to the College Board/ACT. Putting off preparing for a test only leads to more stress and pressure later on. Instead of procrastinating, you can get started on test prep now in 10th grade when it's not so urgent and you can take a more relaxed approach. Not only will prepping for the SAT/ACT help you perform well on the tests and not get overwhelmed in th grade, it also will likely reinforce your understanding of and dedication to your 10th grade classes. Let's take a look at how the SAT/ACT are connected to your sophomore year classes. Excel inYour 10th Grade Classes While these tests are unique, they do test a lot of the material you're learning in 10th grade. If you're in algebra or geometry, for example, both of those subjects will be on the tests. You also are almost certainly reading and analyzing works from various genres in English classes, as well as mastering the 5 paragraph persuasive essay. Practicing these skills in the context of the SAT/ACT could kill two birds with one stone. You'll reinforce your understanding in your classes, while at the same time get yourself prepared for these important tests. You could also try to get a headstart on concepts you'll tackle junior year. For instance, the ACT covers some trigonometry. By reviewing these concepts and trying practice problems, you'll be ready to dive into a trigonometry class in th grade. Preparing for the SAT/ACT in 10th grade will allow you to feel ready and confident when you take the test, likely in the fall of junior year. While I've touched on the reasons prep is so important, I'll also suggest a plan of attack for accomplishing all this - mastering the content, managing your time, identifying your strengths and weaknesses, and reinforcing the lessons you learn in class. Sophomore Year Plan of Action So you know prep is important, and you have a sense of when you're going to take your first SAT or ACT. How can you design a sufficient study plan, and how can you make sure you stick to it? At the bare bones minimum, students should devote at least ten hours of prep before taking the SAT or ACT. However, this won't give you much more than a basic familiarity with the format and timing of the test. As mentioned above, 40 hours is a good baseline for reviewing concepts, but 100+ hours will get you deeper into content and your own strengths and weaknesses. There are about 40 weeks in the school year, so if you are able to devote 2 to 3 hours of test prep a week, then you'll easily meet this goal of 100 hours. Of course, this depends on how busy your schedule is. Other students prefer to start slow, with an hour here or there, and thenramp up their test prep at the end of sophomore year and over the summer. This can work if you have extra free time over the summer and are able to keep up the discipline to study during summer vacation. The best way to stick to your study plan is to make it a part of your routine. Setting aside a specific time for test prep on a certain day every week and writing it down in your assignment notebook or planner will help you make it a habit. Plus an added benefit is that your time will really add up. Instead of getting overwhelmed with a ton of test prep at the last minute, you'll slowly build up your skills and knowledge and be able to approach the tests with confidence. To Sum Up... Sophomore year is the time for test prep. Most students take their first SAT/ACT in the fall of junior year. Since these tests require a good deal of prep to do well on, you can spread out your prep over the course of 10th grade and the following summer. Take the time to review concepts, keep up in class, and make SAT/ACT prep a part of your routine. Instead of procrastinating and running out of time, do Future You a favor and put in the effort now to meet your goals later. Dedication and commitment to your goals will help you improve on the SAT/ACT, as well as grow in otheraspects of your academic and personal life. What's Next? The best SAT and ACT practice questions come straight from the source. Download official SAT practice tests here and ACT tests here. Are you also taking the PSAT? We've collected free PSAT practice test pdfs for you to download and use for test prep. Are you aiming to become a National Merit Semifinalist or Semifinalist? Read how you can qualify for these outstanding distinctions here and here. Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Gladiator vs. Traffic essays

Gladiator vs. Traffic essays For a movie to be nominated for Best Picture, it must be able to capture an audiences attention early and not let go for the entire movie. Gladiator and Traffic do just that. Both these films are extremely strong at all the points an Oscar movie must be: plot, acting, music, and script (Soria). Ebert said, Our laws against illegal drugs function as a price support system for the criminal drug industry. They do not stop drugs. Despite billions of dollars spent and a toll of death, addiction, crime, corruption and lives wasted in prison, it is possible today for anyone who wants drugs to get them. For someone my age, says a high school student in Traffic, its a lot easier to get drugs than it is to get alcohol. Who supports the drug law enforcement industry? A good many honest and sincere people, to be sure. Also politicians who may know drug laws are futile, but dont have the nerve to appear soft on the issue. And corrupt lawmen, who find drugs a lucrative source of bribes, kickbacks and payoffs. And the drug cartels themselves, since the laws make their business so profitable. (sic) If the decriminalization of drugs was ever seriously considered in this country, the opponents would include not only high-minded public servants, but also the kingpins of the illegal drug industry (Ebert). These are the conclusions that Mr. Ebert draws from Steven Soderberghs film, Traffic. From this movie, it seems that the war on drugs is hopeless and hardly worth attempting to stop. Ebert continues, The movie tells several parallel stories, which sometimes link but usually do not. We (sic) meet two Mexican drug enforcement cops, two San Diego-based DEA agents, a mid-level wholesaler who imports drugs from Mexico. a high-level rug millionaire who seems to be a respectable businessman, a Ohio state supreme court judge who is appointed the U.S. drug czar, and...

English Idioms and Expressions Using As...As

English Idioms and Expressions Using As...As The following idioms and expressions use the construction as ... as. Each idiom or expression has a definition and two example sentences to help the  comprehension of these common idiomatic expressions with as ... as. Once you have studied these expressions, test your knowledge with  these two quizzes (Common Idiomatic Phrases Quiz 1  and  Common Idiomatic Phrases Quiz 2) to see if youve mastered these common idioms yet. as bad as all that Definition: As bad something appears to be It isnt as bad as all that. Youll be fine tomorrow.Losing the game isnt as bad as all that. as big as life Definition: An exaggerated way to state that someone appeared in a particular place. There I saw him as big as life!John came in the room and stood there as big as life. as black as pitch Definition: Very dark I couldnt see a thing in the room because it was as black as pitch.I cant see a thing. Its as black as pitch. Get a flashlight. as blind as a bat Definition: Very bad eyesight Hes as blind as a bat. You can believe what he says.That ball was in! Youre as blind as a bat! as busy as a beaver / as busy as a bee Definition: Very busy I was as busy as a bee over the weekend. I got a lot done.Hes always as busy as a beaver. I wonder if he ever takes a break. as clean as a whistle Definition: Very clean That car is as clean as a whistle now that youve washed it.I like to keep my desk as clean as a whistle. as clear as crystal Definition: Very clear and understandable Let me be as clear as crystal. Hurry up!She was as clear as crystal about her intentions. as cool as a cucumber Definition: Calm and not nervous You have to remain as cool as a cucumber to be successful.I stayed as cool as a cucumber as finished the exercise. as crazy as a loon Definition: Very crazy Shes as crazy as a loon. You cant believe a word she says.I wouldnt worry about his opinion, hes as crazy as a loon. as dead as a doornail Definition: dead Thats as dead as a doornail. Forget about it.The project is as dead as a doornail. as easy as pie Definition: Very easy Youll find the exercise is as easy as pie.This game is as easy as pie. as far as possible Definition: As much as possible Ill see what I can do as far as possible.She went as far as possible in trying to get the project approved. as flat as a pancake Definition: Very flat Kansas is as flat as a pancake.Make sure the table is as a flat as a pancake. as free as a bird Definition: Feeling very free and care easy Our children are away for the weekend so were as free as a bird.I used to feel as free as a bird when I was younger. as good as done Definition: Almost done The job is as good as done.Were almost ready to begin. The cake is as good as done. as happy as a clam Definition: Very happy and content Im as happy as a clam living in Portland.She seemed as happy as a clam yesterday. as hard as nails Definition: Cruel and very hard Hes as hard as nails with his staff.Dont work for her. Shes as hard as nails. as hungry as a bear Definition: Very hungry Do you have a sandwich? Im as hungry as a bear.When we arrived I was as hungry as a bear. as innocent as a lamb Definition: Without guilt Theres no way she could have done that. Shes as innocent as a lamb.Hes only pretending to be as innocent as a lamb. as mad as a hatter Definition: Crazy Dont believe anything he says. Hes as mad as a hatter.They threw him out of court because he was as mad as a hatter. as old as the hills Definition: Very old My aunt is as old as the hills.That car is as old as the hills. as plain as day Definition: Simple, clear The facts are as plain as day.What you need to do is as plain as day. as pleased as punch Definition: Very happy with something Hes as pleased as punch with the new boss.Shes as pleased as punch with her new car. as quiet as a mouse Definition: Very quiet, shy She sat in the corner and was as quiet as a mouse at the party.Can you believe that he was as quiet as a mouse when he was a boy? as right as rain Definition: Genuine and true Yes, thats as a right as rain!She feels his views are as right as rain. as sick as a dog Definition: Very sick My brother is at home as sick as a dog.Im feeling as sick as a dog. I think I need to go home. As sly as a fox Definition: Smart and clever She understood the situation and used it to her advantage because shes as sly as a fox.Dont trust him because hes as sly as a fox. as soon as possible Definition: At the earliest moment possible Could you reply to my request as soon as possible.Ill get back to you as soon as possible with the information. Once you have studied these expressions, test your knowledge with quiz testing idioms and expressions with as ... as. You might also be interested in looking at forty common English idioms and expressions.

Company Wellness Plan Essay Example | Topics and Well Written Essays - 1500 words

Company Wellness Plan - Essay Example This can conclude with sad results to both the company and the employee. Firstly, the employee’s health is affected and may be worsened slowly, a situation that may lead to him/her fail to perform well. Thus, in this situation it means that he would loose his job, that becomes to have less income and which leads high rate of poverty. On the other hand, the company may loose a qualified and profitable employee that could help the company move forward. Therefore, it is the fact that, effective wellness program creates a strong return on investment (IRO) in the short-term as well as long-term (Rosen, 2004). For example, in the short-term, (6-18 months), it can affect workplaces absence. In the long-term, it can affect an average of $3 for every $1 spent (The Healthcare Intelligence Network, 2006). Beneficial managers choose wellness programs based on what the workers need. It’s obvious that employees will benefit from such services; on the other hand, the earliest advantag e of managers of arranging to meet employee health needs is if workers could be screened or treated quickly, they could be more productive on their job. Furthermore, it is obvious that preventive measures which are offered by wellness programs might lower healthcare cost even keeping employees at work (The Healthcare Intelligence Network, 2006). However, managing healthcare costs requires a risk management strategy. The goal of wellness programs then is not only to make workers feel good, but also to move participating employees from high risk category of contracting diseases into lower risk categories (The Healthcare Intelligence Network, 2006). Nevertheless, as in the case of Fresno, disability incidence for example has increased from 10/1,000 employees to12/1,000 even with availability of wellness programs. Probably, this is because some employees resist changing even in the face of such wellness programs. On the other hand, there are also workers, who are health conscious, and t hey don’t want to participate in the incentives. In the case of the benefit manager in the Fresno Company, it is also very important to incorporate the senior management in the process of emphasizing on the wellness programs in the company. Getting senior management on board doesn’t mean getting approval to try some wellness programs. It means getting management fully behind a workplace wellness program that becomes part of workplace culture (The Healthcare Intelligence Network, 2006). The more the management promotes and participates in workplace, the more successful the program will be. Therefore, the first and most important thing is to create awareness campaign among senior management and ensure continued commitment and support and visibility of the wellness initiatives. In fact most work place wellness programs do not result in a positive ROI without support from the senior management (Rosen, 2004). This is true for any work place that aims to change employee beha vior which should be the basic goal of every wellness program. The other important issue to a new appointed benefit manager should be evaluation of the existing wellness programs in the company. This involves overview of operation style and their effectiveness and deficiencies associated with them. For example,

Strategic Choice and Evaluation Paper Essay Example | Topics and Well Written Essays - 1250 words

Strategic Choice and Evaluation Paper - Essay Example The Fast food industry is a very competitive industry in which customer service becomes a focal point. The organization has many strong points that gives them an advantage over their competitors. For example, Chick-Fil-A is known for serving nutritional meals compared to other fast food chains. In addition, it was one of the prime restaurants that came up with the idea to have a â€Å"chicken sandwich.† The founder of the company, Truett Cathy, is very religious and ethics oriented coming from a strong Baptist background [2]. Hence, the company believes in strong Christian and family roots as the restaurant is closed on Sundays. Moreover, the company’s marketing department is fantastic in their advertisements as they often use humor to attract customers [2]. The strategy of the company is to serve nutritious food than its competitors, which becomes the focal point in its quest to compete against other rivals. Another strategy that enables them to be a great fast food ch ain is the fact that that the employees are efficient and attentive to the needs of the customers [1]. Chick-Fil-A employees take pride and pleasure in serving their customers instead of a typical â€Å"Your Welcome† statement. In addition, the employees pride in providing the best services that includes folding napkins in a particular way that pleases the customers [4]. Moreover, the company excels in attracting customers with regular promotions and offering coupons after a big meal. Not only does that keep the customers loyal, it also allows the customer to share these coupons with other acquaintances. Furthermore, Chick-Fil-A excel in reducing its operations time while serving its customers. It prime ability to strive to serve its customers within 90 seconds in a drive-through service is an amazing feat no doubt[1]. With the assistance of smart technology, a timer is often set by the computer screen that tells the employees the progress of the order [1]. This enables the e mployees to be efficient in their time management and at the same time be motivated in their services. Reducing the operation time is the key to being a successful customer oriented business in this booming commerce. Annually, the company evaluates and grades it service by investing more than $1 million in the department. The feedback from customers is received through phone surveys conducted by the company [2]. Each survey consists of twenty questions that evaluate the quality, attentiveness, and the service of its employees. Any other feedback is also welcome from the customers. Again, this is a major step taken by the company to allow itself to gain some leverage against its competitors [3]. Knowing and understanding the customers concerns and feedback is a huge step towards becoming a critical player in the fast food industry through improvement. The company does have many opportunities to expand into the market. Since Chick-Fil-A had healthy sales of around 3127 million last ye ar, the organization does have solid market position. In addition, it continues to use customer service as a reliable tool to attract customers. While the company does have many strong points, one has to acknowledge the fact that having only chicken related items in the menu is detrimental for the business. The customers of today more than ever want choices in everything. Young adults and children are picky eaters and sometimes crave just more than chicken nuggets and fries on a regular basis.

Change management Assignment Example | Topics and Well Written Essays - 2750 words

Change management - Assignment Example Based on my personal reflection on the group case study, relevant change management theories and class discussion I intend to reflect on my personal perspective of managing change. My discussions will comprehensively indicate lessons learned from group case study, how my perspective on change management had been altered in the course of the semester and the implications of my current perspective of change management on my approach to future organisational change. I tend to regard Prosci’s ADKAR model of change as my personal perspective of managing change. According to Zimmermann (2011), ADKAR is a goal oriented change management model that is focused on individual level in an organisation. This model enables change management committee or relevant authority to focus their objectives on specific organization related results. I am of the opinion that organizational change entails adoption of new mindsets, internal and external policies, practices and organizational behaviours that are primarily pegged on the framework of individual’s culture and organizational culture. Therefore, ADKAR’s model in my perspective effectively enables individual and further organizational adjustment of prevailing culture and subsequently the behaviour. My analysis of the model indicated that it highly emphasized on employees’ transition into the new organizational status as opposed to other models of organizational change that are proc ess oriented. Surprisingly, I observed that all models of organizational change implement ADKAR’s elements of change either directly or indirectly since all organizational change entails behavioural and psychological transition of employees. With reference to the case study of my group, pay@pump of Caltex, creation of awareness that is an aspect of ADKAR model was instrumental in the implementation of Caltex’s operational changes. Consequently, my adoption of ADKAR’s model was informed by its universal practicality

Principles and Practices of Effective Leadership - D2- D8 Essay

Principles and Practices of Effective Leadership - D2- D8 - Essay Example This therefore means that this organization setting, the holistic process has been affected because the chain of communication between the various departments is broken down and ineffective. In brief there is no clear communication channel. To resolve this problem guided by the systems theory of organization, leaders can cultivate their emotional intelligence and behavior change that energizes and motivates the workers to change. This may include aspects such as developing better personal relationships between the workers by giving them collective tasks to perform as a general way of engaging and also participating holistically in the leadership of the organization (Bryman, 2011). References Bryman, A. (2011). The SAGE handbook of leadership. London: SAGE. Kouzes, J. M., & Posner, B. Z. (2007). The leadership challenge (4th Ed.). San Francisco, CA: Jossey-Bass. How great leader performs and what they do when in leadership all depends on the ability to overcome obstacles through their behavior and response to the internal and external forces which are entirely dependent on their emotional capabilities. The fundamental factors pertaining to the power of emotional intelligence that defines the quality of a leader are grouped into categories which are self awareness, self management, social awareness, relationship management, conflict resolution and decision making skills (Goleman, et all, 2007). The core strengths of these categories are the aspects that are inward looking which are self awareness, self management, and conflict resolution. This is so because when a leader is able to communicate and manage him or herself appropriately from within, it means that the leader will respond to externalities effectively and appropriately. The externalities here are social awareness and relationship management, which constitute of organization, profession, country, city or the world in real life. The latter therefore becomes an emotional effective leader because from withi n himself or herself he/she uses the inward looking aspects within the outward looking aspects (externalities) in decision making and reasoning (Hughes et all,2005). It is true that through one’s lifetime he/she gets to encounter new experiences and challenges that contribute to mold one as an effective or ineffective leader. This makes it crucial for leaders to take a bold step towards understanding and learning the power of emotions, especially the inward looking aspect, in controlling their daily experiences as this is what directs their judgment and decision making. References Goleman, D., Boyatzis, R. E., & McKee, A. (2007). Cram101 textbook outlines to accompany: primal leadership : learning to lead with emotional intelligence, 1st ed.. Moorpark, Calif.: Academic Internet Publishers. Hughes, M. M., Patterson, L. B., & Terrell, J. B. (2005). Emotional intelligence in action: training and coaching activities for leaders and managers. San Francisco: Pfeiffer. Rewards are h onors or benefits given to workers for motivational purposes. They are grouped into extrinsic and intrinsic rewards. Extrinsic rewards are basically financial tangible rewards given to employees such as bonuses, pay rise and benefits. Intrinsic rewards on the other hand are the psychological rewards given to employees for performing a commendable job. The rewards can be positively used to make employees enthusiastic and appreciated, building